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Everyday we publish content on behalf of our clients and ourselves and we are constantly testing what works and what doesn’t. 

So when we saw this infographic outlining the ideal length of social media posts and web content of all kinds… well let’s just say we nearly “quacked up” with joy (couldn’t resist that one #SorryNotSorry). 

Buffer and SumAll came together to create this data-driven analysis and general guidelines. Pop on over to their orginal blog post for some truly superb examples on what makes each content type optimal. In the meantime, enjoy the infographics below and let us know what you think in the comments. Have you seen a specific post length work for you?