The Art & Strategy of Email-Driven Course Launches*

*More than just course launches but I had to focus on something 😄

Inbox to Income White Tablet and Template Mockup

There are a million ways to launch a course — I'll show you an effective way

While there will always be newer platforms to leverage — ahem TikTok — email still reigns supreme in terms of conversion rates.

And conversions equal money, my friend!

So, I wrote a book to help you get dat cheddar and create a successful launch through your email campaigns!

This book is designed to equip you with the knowledge and tools to launch your online course in a strategic manner.

We dive into the art of emails, the lure of persuasive copy, and the nuances of a successful launch strategy. All with a healthy dose of the fun and wit you've come to expect from Sprk'd!

15 chapters of email launch know-how...

  • Your Launch Blueprint: Understanding the Basics

  • The Power of Pre-Launch Preparation

  • An Irresistible Email List: Gathering Your People

  • Sales Pages: The Secret Weapon in Course Selling

  • Strategy Fundamentals: Educate Before You Sell

  • Email Powerhouse: Crafting Captivating Emails

  • Your Playbook: Diving into the Selling Phase

  • Addressing Concerns: The Art of the FAQ Email

  • The Power of Bonuses: How to Lure & Lock in Sales

  • Harnessing Social Proof: Leveraging Testimonials and Thanks

  • Closing Strong: Making Your Last Chance Email Count

  • After the Launch: How to Keep the Momentum

  • Navigating Obstacles: Common Launching Pitfalls and Their Fixes

  • Scaling Up: Expansion Challenges and Solutions

  • Measuring Success: Analyzing and Iterating for Future Launches

With more than two decades in the business and neuromarketing landscape, I bring a unique blend of expertise and actionable insights to the table. 

My mission is to cut through the noise and guide you straight to the heart of successful course creation.

Course creation isn't just a job for me, it's a passion. Since my early days, I've been captivated by the power of education and how it can transform lives. This led me to a fulfilling career in business and neuromarketing, working with renowned companies to optimize their training and development strategies.

I believe that effective course creation requires a harmonious blend of content, technology, and psychology. I aim to bring these elements together to offer a seamless and rewarding experience for both creators and learners.

My core professional values:

  • Integrity: Doing the right thing, even when no one is watching.
  • Innovation: Constantly pushing the envelope to find new, more effective solutions.
  • Empowerment: Giving you the tools you need to succeed on your own terms.

Over the years, I've cultivated a deep understanding of adult learning theories, neuromarketing strategies, and digital platforms. My focus is on delivering pragmatic, step-by-step plans that empower you to build your course — your way.

If you're tired of the struggle and ready to take a proven path toward course creation success, then you're in the right place.