Why “good, better, best” beats panic-driven growth
I’m not usually one to toss around sports metaphors. I’m a recovering “sportsball” fanatic who hasn’t paid much attention since… honestly, pre-pandemic.
And yet… this Chicago Bears season?
This playoff run?
Yeah… It’s got me.
Maybe it’s because I was born and raised in Chicago. Or it could also be because I’m old enough to remember the energy of the ’86 Super Bowl. The kind where adults felt impossibly tall, snacks went airborne, and the room pulsed like it had a heartbeat of its own.
Or maybe it’s more tender than that.
This season has made me feel closer to my Dad — the man I grew up watching games with, yelling at the TV, explaining plays and game strategy I wanted to understand. Five-year-old me was even convinced I’d be the first woman in the NFL. (And honestly? Even at a fresh 46 😉 I still wonder if I can kick like I used to.)
So when I heard Bears Head Coach, Ben Johnson, lead the locker room chant — again and again — something landed in my body before it landed in my brain:
Good, better, best.
Never let it rest.
Until your good is better
And your better is best.
I get chills.
Not because it’s new. (It’s not)
But because it’s true.
And because it’s almost spell-like in its simplicity.
why this hits (and why it matters for business)
This isn’t hype culture.
It’s not “10x your life” energy. 😒
It’s not perfection masquerading as motivation.
It’s iteration.
It’s permission to stop waiting until everything is flawless before you move and to stop beating yourself up for not being “there” yet (wherever-the-f*ck “there” is)
In business, most people only touch their pricing, offers, or cash flow when things feel urgent or scary. And that’s exactly when panic sets in, decisions get sloppy, and when confidence evaporates.
»»POOF««
Gone.
But calm progress?
That comes from refinement not pressure.
Good ➡️ better ➡️ best
is not about doing more.
It’s about doing what you’re already doing with a little more clarity, a little more intention, and a lot less self-judgment.
this is how I actually work
I don’t blow up your business for sport.
I don’t torch what’s working just to feel productive.
And I definitely don’t believe growth only counts if it hurts or looks like hustle.
Instead, we look at:
what’s already good
where it can become better
and what “best” actually means for this season of your life
Sometimes “best” is more revenue,
or it’s cleaner systems,
and sometimes it’s finally sleeping through the night without thinking about money. (Literally the dream! 😉)
Same chant. Different outcome.
why this matters right now
If you’ve been telling yourself:
“I just need to get through this month”
“Once I’m less stressed, I’ll fix this”
“I’ll look at pricing/offers later”
That’s not a discipline problem.
That’s a nervous system problem.
And it’s exactly why I’m running the Calm Cash Reset.
Not to overhaul your entire business.
Not to shame you into action.
But to help you make one good thing better… calmly, clearly, on purpose.
Three days.
Grounded decisions.
No chaos required.
Because the goal isn’t to never rest.
It’s to stop letting fear call the plays.
👉 The Calm Cash Reset runs January 20–22.
If your cash flow could use steadier footing and you’re done waiting for urgency to force your hand this is your moment to step in.
Good is allowed.
Better is possible.
Best doesn’t come from panic.
And honestly?
That chant might belong in more boardrooms than locker rooms.
I love this, Christine! And here’s a business truth: Companies typically won’t pay for a brand new investment. But they WILL pay if you promise to *optimize* their *existing* processes.
They don’t want to start over, they just want to know how to get better results from what they are already doing. Show me how to move from Good to Better.
That’s such a good point and echoes my agency experiences as well! Thank you for adding that.