Of filler, of fake vulnerability, and of content that pretends to connect.
No shame to anyone using AI to write their content here or elsewhere. I use it as well. And because I use it, ChatGPT specifically, it’s becoming more and more clear to me when others are using it and not personalizing it.
This isn’t another rant about “AI tells” because I’m more over those posts than I am entirely AI-written articles!
Howeva! I was just reading a publication on Substack and was quite enjoying it UNTIL I saw the phrase…
“But here’s the truth”
All alone. On a single line. Just like I did above. And while, the “bucket brigade” style of writing has been in effect for AGES already, this hit different.
I found myself feeling disengaged from the article from that point on. I don’t think I even finished it.
It really shouldn’t have changed my feeling about the value of the post because I was enjoying it up to that point, but I definitely did notice a shift in myself.
More and more I’m craving human authenticity — like REAL authenticity, not this fake “if I just cry on social media it’s vulnerable” bullshit.
Ugh, that probably sounds harsher than I intend but I’m only half a coffee into my day.
Anyway, my point…
Girl, I’m tired.
I am tired of content that sounds personal but isn’t actually saying anything.
You know what I mean?
There’s this uncanny valley of content happening right now — where posts check every box for formatting and tone, but you leave thinking, “Cool… but did I just read 500 words and learn absolutely nothing about who they are or what they stand for?”
It’s all style, no soul.
All filler, no flavor.
All “vulnerability,” no actual intimacy.
And I get it — it’s HARD to consistently show up with something that’s both useful and real. That’s why I created GrowthSquad.
Inside GrowthSquad, we’re flipping the script on business content and connection. You’ll find real business owners (not just online marketers), focused on closing high-value clients, simplifying strategy, and doing it all with more ease — and a lot less pretending.
If you’re craving more you, less soulless strategy in how you grow your business and connect with clients, you’re gonna want in.
⚡️Sign up for the waitlist now and be the first to know when doors open:
https://sprk-d.com/growthsquad/
Because the world doesn’t need another regurgitated listicle.
It needs you.
