A few articles worth a read…

Twitter’s Ads API is Here: So What and Now What?
Twitter announced that it would finally allow marketers to advertise at scale using powerful third-party buying and optimization systems. This article explains why this matters.

Social Media Spending to Surge
Social media spending will grow from 8.4 percent of marketing budgets to 21.6 percent within five years. With more competition for customers’ attention expected, focus on timely and relevant content.

The Facts and Figures about the Power of Visual Content – Infographic
Simply Measured looked at Facebook’s top 10 brand pages to find out the real numbers and facts and figures on the engagement and sharing levels of photos and vides in comparison to text. This infographic shows what else has been discovered about the impact of visual content.

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